Sam Pickman, CEO

Sam Pickman, CEO

What can we say about Sam Pickman, our new CEO? He may have been born and raised in the smallest state in the Union, Rhode Island, but that didn’t leave him with small ambitions. While many of us were digging in the dirt or playing Little League, Sam’s long time love affair with bikes blossomed as he jumped in and tried his competitive hand racing at the tender age of 15. The racing bug bit Sam hard, and he raced for the next sixteen years until 2011, finishing up at the elite level for Cal G...

Bike Design.  From The Saddle.

Bike Design. From The Saddle.

Designing bikes has always been a selfish pursuit for me.  It’s my favorite thing to do. Well, my second favorite after riding bikes.  There is no better way to expose a bike’s design weaknesses than testing its limits out on the road or trail.  And there is also no better way to dream up solutions than the quiet meditation one can only get out there, somewhere on a bike.