Stories

Kicking off 2025, her new BC40, and the future of MTB

What ALLIED athletes rode in the Rockies.

100% CUSTOM PAINT. 100% DREAM BIKE. Every bike tells a story. It’s written in watts, intervals, and rock gardens. It’s feeling the lights go out halfway through an hour-long climb, and it’s the elation of a second wind when you find your legs again. It’s the early morning departures and...

The ECHO is optimized for road and gravel – just flip the chips. INTRODUCTION The ECHO is the ultimate all-road bike, because it’s really two bikes in one – something we refer to internally as the dual-geometry system, which has a race-tuned road mode and a stability-minded gravel mode optimized...

From Best US-made Racing Bike to the one you hate to lose. Introduction We’ve called it balanced. We’ved called it fast. We’ve said it accelerates on its own, floats up climbs, and smooths the road in ways all those self-same, cookie-cutter “aero” bikes can only dream of. But we’re not...

The coach and athlete on life, cycling, and riding a BC40 at the LTGP

Maude Farrell on her 50k/100-mile double win in Stillwater.

Testing SRAM's new Flight Attendant on the BC40 The BC40 likes to party. SRAM’s Flight Attendant makes it party smarter. SUSPENSION GETS SMART We’re stoked to be co-launching the new SRAM Flight Attendant, the world’s smartest damping system. It uses a machine-learning algorithm to monitor every ride, adjusting its own...

INTRODUCTION Taylor Lideen, along with teammate Lachlan Morton, just dusted the course record for 24 Hours in the Old Pueblo, lopping 7:00 off the previous best time while winning the event by a handful of seconds. Lideen’s an old hand at Old Pueblo and, now that his name is atop...